Introduction Imagine this: you walk into a store to buy a pair of running shoes. You planned to choose something durable, affordable, and comfortable. But somehow, you walk out with the sleek new pair endorsed by your favourite athlete—even though they were twice your budget. Why? Because your emotions took the driver’s seat while logic quietly sat in the back. This is exactly how most buying decisions happen. While we like to believe that we’re rational shoppers, research in consumer psychology shows that over 80% of purchases are driven by emotions rather than logic. Whether it’s excitement, trust, fear of missing out, or even nostalgia, our feelings influence what, when, and how we buy. In this blog, we’ll break down the fascinating battle between emotion vs logic in buying decisions, why brands spend billions to appeal to our hearts, and how emotions quietly guide us even when we think we’re being “logical.” Why Emotions Matter More Than Logic When companies market prod...
Introduction We’ve all been there. You set a goal — maybe it’s getting fit, studying regularly, building a side hustle, or even sticking to a morning routine. At first, you’re fired up with motivation. The first week feels amazing, the second week feels okay, but by the third, your energy begins to fade. Soon, you’re skipping workouts, leaving tasks undone, or procrastinating until tomorrow. Why does this happen? Why does motivation feel so strong at the beginning, only to vanish when we need it most? The answer lies in psychology. Motivation isn’t just about “willpower.” It’s about how our brains are wired, how habits are built, and how we manage our emotions. If you understand the psychology of motivation, you can learn not only how to get started — but also how to stay consistent long enough to see results. In this blog, we’ll break down the science of motivation, explore practical psychology-backed tricks, and share real-life examples to help you stay consistent in your p...