Skip to main content

Emotion vs Logic in Buying Decisions: The Psychology Behind How We Shop

  Introduction Imagine this: you walk into a store to buy a pair of running shoes. You planned to choose something durable, affordable, and comfortable. But somehow, you walk out with the sleek new pair endorsed by your favourite athlete—even though they were twice your budget. Why? Because your emotions took the driver’s seat while logic quietly sat in the back. This is exactly how most buying decisions happen. While we like to believe that we’re rational shoppers, research in consumer psychology shows that over 80% of purchases are driven by emotions rather than logic. Whether it’s excitement, trust, fear of missing out, or even nostalgia, our feelings influence what, when, and how we buy. In this blog, we’ll break down the fascinating battle between emotion vs logic in buying decisions, why brands spend billions to appeal to our hearts, and how emotions quietly guide us even when we think we’re being “logical.” Why Emotions Matter More Than Logic When companies market prod...
Post a Comment

Disclaimer

 Last Updated:23 August, 2025.

The information provided on Human Mind and Psychology is for educational and informational purposes only. We are not medical professionals, and the content on this blog should not be taken as medical, psychological, or professional advice.

If you are dealing with serious mental health issues, stress, anxiety, or any other medical/psychological condition, we strongly encourage you to seek help from a licensed healthcare professional or qualified therapist.

While we do our best to ensure that the content is accurate and research-based, we make no guarantees about the completeness, reliability, or accuracy of the information presented. Any action you take based on the information on this blog is at your own risk.

By using our website, you agree that Human Mind and Psychology and its authors are not responsible for any losses, damages, or issues that may arise from relying on our content.

For further details or questions, feel free to reach out through our Contact Us

Comments

Post a Comment

Popular posts from this blog

10 Powerful Psychology Tricks to Instantly Boost Your Confidence

 Introduction 1. Stand Tall With the Power Pose Your body language doesn’t just influence how others see you — it also influences how you see yourself. Psychologists Amy Cuddy and Dana Carney found that adopting an expansive stance, called the  “power pose,”  can increase feelings of confidence and reduce stress. Daily life example:  Before giving a presentation or walking into a meeting, stand in front of a mirror for two minutes with your chest lifted, shoulders back, and hands on your hips. You’ll feel more in control and ready to face the situation with confidence. 2. Smile to Trigger Positivity Smiling isn’t only about looking friendly — it has a direct impact on your brain. When you smile, your brain releases dopamine and serotonin, the same chemicals responsible for happiness. This instantly lifts your mood and projects confidence to others. Daily life example:  Imagine entering a networking event. Walking in with a natural smile makes people more likely ...
Post a Comment
Read more

Social Media Addiction Effects

                        Introduction Let’s be honest—social media isn’t just an app on our phones anymore; it’s like an extra limb. The moment many of us wake up, we don’t even stretch or drink water first—we check WhatsApp, Instagram, or Ticktock. It’s almost automatic. What started as a simple way to stay connected with friends has turned into a daily ritual that we can’t seem to escape. But here’s the catch: when something controls your thoughts, moods, and time more than you do, it starts creeping into dangerous territory— addiction . And yes, psychologists now recognise social media addiction as very real. Just like food, gambling, or gaming addictions, this one too rewires the brain, changes behaviours, and has deep emotional effects. In this blog, we’re going to dive into the actual effects of social media addiction—on the mind, relationships, sleep, productivity, and emotional balance. You might even see yourself in so...
Post a Comment
Read more

The Science of Overthinking :Why We Do It and How to Stop?

  Introduction Be honest — how many times have you laid in bed at night replaying a conversation you had earlier in the day? Or maybe you’ve caught yourself overanalyzing a text message, thinking, “Did I sound rude? Should I have added an emoji?” That’s overthinking. And if this feels familiar, you’re definitely not alone. Overthinking is like your brain stuck in “replay mode.” It doesn’t help you solve problems — instead, it keeps you second-guessing yourself, worrying about things that may never happen, and losing peace of mind. Psychologists say that when we overthink too much, it not only fuels anxiety and stress but can also drain our energy, hurt relationships, and even mess with our sleep. So, why do we do this to ourselves? And more importantly — how do we stop? Let’s break it down in simple, real-life terms. Why We Overthink: What’s Really Happening in Our Brains Overthinking isn’t just you “being dramatic.” There’s actually a science behind it. 1. Your Brain’s Survi...
Post a Comment
Read more