Introduction Imagine this: you walk into a store to buy a pair of running shoes. You planned to choose something durable, affordable, and comfortable. But somehow, you walk out with the sleek new pair endorsed by your favourite athlete—even though they were twice your budget. Why? Because your emotions took the driver’s seat while logic quietly sat in the back. This is exactly how most buying decisions happen. While we like to believe that we’re rational shoppers, research in consumer psychology shows that over 80% of purchases are driven by emotions rather than logic. Whether it’s excitement, trust, fear of missing out, or even nostalgia, our feelings influence what, when, and how we buy. In this blog, we’ll break down the fascinating battle between emotion vs logic in buying decisions, why brands spend billions to appeal to our hearts, and how emotions quietly guide us even when we think we’re being “logical.” Why Emotions Matter More Than Logic When companies market prod...
Introduction 1. Stand Tall With the Power Pose Your body language doesn’t just influence how others see you — it also influences how you see yourself. Psychologists Amy Cuddy and Dana Carney found that adopting an expansive stance, called the “power pose,” can increase feelings of confidence and reduce stress. Daily life example: Before giving a presentation or walking into a meeting, stand in front of a mirror for two minutes with your chest lifted, shoulders back, and hands on your hips. You’ll feel more in control and ready to face the situation with confidence. 2. Smile to Trigger Positivity Smiling isn’t only about looking friendly — it has a direct impact on your brain. When you smile, your brain releases dopamine and serotonin, the same chemicals responsible for happiness. This instantly lifts your mood and projects confidence to others. Daily life example: Imagine entering a networking event. Walking in with a natural smile makes people more likely ...